The Data Moguls Text Max
The Data Moguls

Two Kings.
Two Queens.
One Empire.

A public-company president and Hall of Famer, a comeback founder, a celebrity stylist and a beauty industry insider. Together they built Mogul Data and Queen Data to help successful businesses find out what their data is really worth.

Rich PlanteThe Kings
Andrew Smart, King of The Data Moguls
Andrew SmartThe Kings
Jessica Smart, Queen of The Data Moguls
Jessica SmartThe Queens
Kim Plante, Queen of The Data Moguls
Kim PlanteThe Queens
AS SEEN INThe Wall Street Journal◆Los Angeles Times◆Forbes◆Milano Finanza◆Portland Tribune◆FOX Business◆AP News◆CBS · 2KUTV◆ESPN◆Deseret News◆ABC◆E! News◆L'Oréal Professional◆Paul Mitchell◆Caesars Palace◆AS SEEN INThe Wall Street Journal◆Los Angeles Times◆Forbes◆Milano Finanza◆Portland Tribune◆FOX Business◆AP News◆CBS · 2KUTV◆ESPN◆Deseret News◆ABC◆E! News◆L'Oréal Professional◆Paul Mitchell◆Caesars Palace◆
The Kings

Built in the boardroom.
Proven on the field.

Rich Plante and Andrew Smart, the co-founders of Mogul Data, the data business for $10M+ companies.

Rich Plante

CO-FOUNDER · FORMER PUBLIC-COMPANY PRESIDENT · HALL OF FAME ATHLETE
  • Former President & COO of Encad Inc., the NASDAQ-listed wide-format color printing company in San Diego
  • Helped grow Encad's annual sales from $65.5M (1995) to a record $149M (1997), with OEM deals alongside Xerox and Kodak
  • Elected to Encad's board of directors in 1996; earlier led product development as a VP at CalComp
  • Junior college basketball All-American, then basketball and baseball at Oregon State
  • Slow-pitch softball legend: 1,288 career home runs and two Halls of Fame
$149MRECORD ANNUAL SALES
2×HALL OF FAME
1,288CAREER HOME RUNS
Read Rich's mogul bio →
Andrew Smart, King of The Data Moguls

Andrew Smart

CO-FOUNDER · FOUNDER, ROOSTER AI AGENTS · FORMER D1 ATHLETE
  • Founder of Rooster AI Agents, the AI sales team that texts, follows up and books leads 24/7
  • Founder of MON$TER Data, the data-licensing platform behind Mogul Data and Queen Data
  • Founder of Goldspur Capital, a small-business funding marketplace
  • 20+ years building sales and marketing systems; seven-figure companies built with his wife, Jessica
  • Former University of Utah Division I football player, the first commit of his recruiting class
20+YEARS BUILDING
D1UTAH FOOTBALL
24/7AI SALES TEAMS
Read Andrew's mogul bio →
The Queens

Beauty. Brains.
Business.

Jessica Smart and Kim Plante, the co-founders of Queen Data, built for luxury salons, med spas and beauty brands.

Jessica Smart, Queen of The Data Moguls

Jessica Smart

CO-FOUNDER, QUEEN DATA · CELEBRITY STYLIST · MASTER EDUCATOR
  • Celebrity hair stylist, master extension educator and color artist for 20+ years
  • Featured on ABC Television and E! News
  • Educator with L'Oréal Professional and Paul Mitchell
  • Personally recognized by Michael Boychuck of the famous Caesars Palace salon
  • Certifies stylists in 10+ extension methods and advises salons and cosmetology schools
20+YEARS
10+METHODS TAUGHT
4MAJOR FEATURES
Read Jessica's mogul bio →
Kim Plante, Queen of The Data Moguls

Kim Plante

CO-FOUNDER, QUEEN DATA · BEAUTY & MED SPA INDUSTRY
  • Co-founder of Queen Data with Jessica Smart
  • Career in the beauty industry and med spas
  • Knows luxury beauty businesses from the inside
  • Focused on salons, med spas and beauty brands
Read Kim's mogul bio →
Their companies

Your data is worth more.

Every successful business creates valuable data while it runs. The Moguls help owners find out what theirs is worth and license it, privately and on their terms.

Mogul Data logo
RICH PLANTE & ANDREW SMART

Mogul Data helps $10M+ companies find out what their business data is worth and license it to AI buyers. Company data only, never employees' or clients' personal info.

Queen Data logo
JESSICA SMART & KIM PLANTE

Queen Data helps luxury salons, med spas and beauty brands see the value of the business they've built. Business data only, never client or patient records.

Your move

Find out what your
company's data is worth.

Text Max, the Mogul Data agent. Five quick questions, a free private estimate, and no personal info ever changes hands.

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